What is one of the primary goals of the Riyadh Season?

One of the primary goals of the Riyadh Season is to drive economic diversification. This initiative is part of Saudi Arabia's broader Vision 2030 plan, which aims to reduce the country’s reliance on oil revenues and promote other sectors such as entertainment, tourism, and culture. By organizing various events during the Riyadh Season, the government seeks to attract both local and international visitors, boost tourism, create job opportunities, and stimulate spending within the economy. These efforts are integral to fostering a more diverse and resilient economic landscape that can sustain long-term growth beyond oil dependency.